Answer · Website Redesign
How Long Does a Website Redesign Take?
The short answer
A standard mid-market redesign takes 14 days end-to-end. Refresh tier ships in 7 days; Authority tier (migrations + 50+ pages) ships in 21 days. National agencies typically quote 8-14 weeks for the same scope.
№ 01The longer answer
Our 14-day timeline runs in two sprints. Sprint 1 (Days 1-7): discovery, IA audit, design comps, 301 mapping. Sprint 2 (Days 8-14): build, page assembly, QA, launch. Mid-sprint demos at Day 7 and Day 11.
The 14-day timeline works because scope locks at end of Day 3. After that, additions defer to post-launch Care Plan hours. The lock is the discipline that makes the timeline real — if we let scope creep, the timeline slides. We don’t let it.
Refresh tier (under 15 pages, content preserved) ships in 7 days because there’s no IA work and no content extraction. Authority tier (40-70 pages with migrations or content expansion) extends to 21 days because content production and migration extraction take longer.
National agencies typically quote 8-14 weeks for similar scope. The reason isn’t complexity — it’s that they don’t lock scope, so every ‘one more page’ adds 3-5 days. The slow timeline is a discipline problem, not a technical problem.
№ 02Can it be faster than 14 days?
For Refresh tier (under 15 pages), yes — 7 days standard. For Standard tier (25-40 pages), the 14-day timeline is the floor; QA can’t compress meaningfully without quality risk.
№ 03What if we have a hard launch date?
Tell us at scoping. We can pre-block calendar to hit a specific date. The hard-date constraint requires the same scope lock; it just shifts the calendar.
№ 04What happens if you miss the launch date?
Deposit refunded in full. We’ve missed once in 200+ builds. The financial backstop is what makes the timeline serious.
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