Process · 14 Days, Locked Scope
14 days. Kickoff to live.
Two sprints, mid-sprint + end-of-sprint demos, scope locked at end of Day 3. Deposit refunded if we miss the date.
№ 01Days 1-3 — Audit + Architecture
Brand brief session (2 hours, in person in Tampa where possible). Heatmap your current site if it exists. Lock the sitemap, copy outline, and design direction. End of Day 3: signed scope document. No surprises after this point.
№ 02Days 4-7 — Design (Sprint 1 demo)
High-fidelity homepage + inner page templates in Figma. Demo end of Day 7 via Loom + live walkthrough. Two revision rounds inside the sprint.
№ 03Days 8-11 — Build (Sprint 2 demo)
Custom WordPress FSE block theme. theme.json + templates. Schema, Core Web Vitals, accessibility wired in from Day 1, not bolted on. Demo end of Day 11 on staging environment.
№ 04Days 12-14 — Launch + QA
SEO migration with 301 redirect mapping. Accessibility audit (WCAG 2.1 AA). Performance pass (Lighthouse 90+). GA4 + Google Search Console setup. Site goes live Day 14.
№ 05Days 15-44 — Post-launch monitoring (included)
30 days of bug fixes, small tweaks, performance monitoring, analytics check-ins. No retainer required. After 30 days, you can opt into a Care Plan ($200-$800/mo) or take over fully.