Custom websites that earn their build cost back.
$3K–$8K builds. 14-day timeline. SEO baked in from day one. Custom WordPress themes for Tampa Bay businesses that need their site to actually do work — not just exist.
02 — The Problem
You need Custom Website Design because off-the-shelf isn’t cutting it.
Your current site is a quiet sales-killer.
Prospects ghost after a strong call. The board chair noticed it looks five years old. Every meeting starts with ‘I know, the site…’
You can’t tell what your site is bringing in.
No tracking. No conversion baseline. Just a vague sense that ‘people aren’t filling out the form.’ GA4 access? You think your last agency has it.
Your last build was a template you paid agency rates for.
Astra Pro + Elementor + 17 plugins. The ‘custom’ design was a Themeforest skin. Every change costs $200 + 2 weeks.
You bounced between freelancers and lost continuity.
Each one had opinions. None had your full picture. The third one quit mid-project. You inherited a half-built site and three Slack threads.
Built on · measured by · integrated with
03 — What’s Included
Everything in every Custom Website Design engagement.
No à la carte upcharges. No “we’ll handle that in phase two.” Real pricing, real scope.
14 days. Locked scope.
From kickoff to live site in two sprints. No mid-project additions. Demos at mid-sprint and end of each sprint. Deposit refunded if we miss the date.
Days 1–3 — Audit + Architecture
Brand brief session. Heatmap your current site. Lock the sitemap, copy outline, and design direction. End of Day 3: signed scope, no surprises.
Days 4–7 — Design
High-fidelity homepage + inner templates in Figma. Demo end of Day 7. Two revision rounds inside the sprint.
Days 8–11 — Build
Custom block theme + theme.json + templates. Schema, Core Web Vitals, accessibility wired in from Day 1. Demo end of Day 11.
Days 12–14 — Launch + QA
SEO migration, redirects, a11y audit, performance pass, GSC + GA4 setup. Site goes live Day 14. Post-launch monitoring for 30 days included.
04 — Pricing
Real pricing. On the page.
No quote-form theater. No “depends on scope.” Pick the tier that fits. We’ll tell you if you’re underscoping.
Tier 01 · SMB Starter
Starter Authority Site
$3,000 project
For Tampa SMBs replacing a Wix/Squarespace or template site. Custom WordPress, lean scope, fast turnaround.
- 8–12 pages
- Custom WordPress theme
- Mobile responsive + WCAG 2.1 AA
- Contact form + basic analytics
- One revision round per page
- Custom illustration
- Programmatic pages
Tier 02 · Standard Authority
Standard Authority Site
$5,000 project
The default for established Tampa businesses. Includes neighborhood pages + custom photography direction.
- 25–40 pages (with neighborhood pages)
- Custom photography direction
- Conversion-tuned forms + booking integration
- Lead routing for team distribution
- Click-to-call on mobile
- Topical clustering
Tier 03 · Full Authority
Full Authority Site
$8,000 project
Programmatic city × service + content hub structure. For Tampa businesses with serious organic ambitions.
- 75–200+ pages
- Programmatic city × service pages
- Content strategy + 90-day blog calendar
- Cornerstone articles
- Scroll-triggered + exit-intent CTAs
- A/B test setup
- 60-day post-launch optimization
05 · Start the audit · 5-day turnaround
Drop your URL. Get your numbers.
12–20 page audit PDF in 5 business days. $500 fixed, refundable against any build engagement within 90 days. Senior strategist on every audit.
Our Point of View
“Web design is math, not creativity. The pretty version is the version that converts — and we have the heatmaps to prove it.”
06 — FAQ
The questions we get most.
If your question isn’t here, the audit conversation is the right place to ask.
Why not just use a template? Wix has gotten really good.
Templates hit a ceiling at three moments: competitive local search ranking, 50+ page sites, and conversion rates above 2%.
If you’re a small operation that needs a brochure and never plans to outrank a competitor, Wix is fine. If you need traffic + conversion to scale with your business, a custom build pays back the difference within 6–12 months.
Why not hire a freelancer for $1,500?
The math: freelancers typically run capacity limits (1–2 projects at a time), continuity risk (single point of failure), and single-discipline coverage (design OR dev OR SEO OR copy — rarely all).
For $3K, you get full discipline coverage and a documented process you can run a second project through. That’s the trade.
Is 14 days really realistic?
Realistic because of process. We’ve run the cycle enough times that the stages are predictable: Days 1–2 discovery, Days 3–5 IA + wireframes, Days 6–8 design, Days 9–12 build, Days 13 content/QA, Day 14 launch.
The catch: client decisions need to happen within 24–48 hours per stage. If your stakeholder process is 2-week review cycles, the timeline stretches. We tell you that upfront.
What if I want to change something six months later?
Full admin access on day 14. You own the WordPress codebase (GPL). You can hire any WordPress developer to make changes. We don’t lock the site, withhold credentials, or charge for ongoing access.
If you want us to handle ongoing changes, the Care Plan covers it from $200/mo.
What if my project doesn’t fit any of these tiers?
Most don’t fit perfectly. The tier numbers are scoping anchors, not menu items. The audit conversation maps your actual scope to the closest tier with documented adjustments.
Sub-floor (e.g., a single landing page rebuild) we refer out. Ceiling-plus enterprise we custom-scope. Within range, we’ll tell you exactly which tier you land in.
Do you write the copy or do I?
You provide copy by default. We can write it as an add-on. We’re very good at structural copy — section headers, hierarchy, CTA framing — but we don’t pretend to be your industry’s content expert.
Do you offer maintenance after launch?
30 days post-launch monitoring included with every build. After that, optional WordPress Care Plan runs $200–$800/mo for updates, security monitoring, backups, and monthly performance reports.
If you have an in-house developer, they can take over fully. The site is standard FSE WordPress — anyone competent can maintain it.
Three Ways to Start · No Sales Pitch
Ready to start the clock?
Pick whichever level of commitment fits. If we’re not a fit, we’ll refer you — no exceptions.
If we’re not a fit, we’ll refer you — no exceptions.