WordPress done how seniors actually build it.
Custom block themes — not page-builder Frankensteins. $3K–$8K builds, 14-day flagship. Care Plans $200–$800/mo if you want them. You own the code, the database, the files. GPL means portable forever.
02 — The Problem
You need WordPress Web Design because off-the-shelf isn’t cutting it.
Your site was built on Divi / Elementor / WPBakery.
Every page is nested rows and columns of plugin output. Switching themes means rebuilding from scratch. Page weight is 5MB before you’ve added an image.
Your hosting is slow and you don’t know why.
GoDaddy or Bluehost shared hosting. Site loads in 6+ seconds. The plugin you installed for ‘speed’ made it slower. You’re paying for managed support that doesn’t manage.
Your site gets hacked monthly.
Vulnerable plugins. Outdated core. Default admin URL. No security headers. No 2FA. You’re playing whack-a-mole with security incidents.
You can’t find a WordPress developer who isn’t a page-builder cosplayer.
Every freelancer you interview opens Elementor on the kickoff call. Real WordPress developers — who write themes from scratch — are rare. You need one.
Built on · measured by · integrated with
03 — What’s Included
Everything in every WordPress Web Design engagement.
No à la carte upcharges. No “we’ll handle that in phase two.” Real pricing, real scope.
14 days. Locked scope.
From kickoff to live site in two sprints. No mid-project additions. Demos at mid-sprint and end of each sprint. Deposit refunded if we miss the date.
Days 1–3 — Audit + Architecture
Brand brief session. Heatmap your current site. Lock the sitemap, copy outline, and design direction. End of Day 3: signed scope, no surprises.
Days 4–7 — Design
High-fidelity homepage + inner templates in Figma. Demo end of Day 7. Two revision rounds inside the sprint.
Days 8–11 — Build
Custom block theme + theme.json + templates. Schema, Core Web Vitals, accessibility wired in from Day 1. Demo end of Day 11.
Days 12–14 — Launch + QA
SEO migration, redirects, a11y audit, performance pass, GSC + GA4 setup. Site goes live Day 14. Post-launch monitoring for 30 days included.
04 — Pricing
Real pricing. On the page.
No quote-form theater. No “depends on scope.” Pick the tier that fits. We’ll tell you if you’re underscoping.
Care Plan · Lite
Care Lite
$200 / month
Hosting management + weekly updates + daily backups + security monitoring + monthly health report. For sites that just need stay-alive maintenance.
- Hosting management
- Weekly WordPress / plugin / theme updates
- Daily off-site backups
- Security monitoring
- Monthly health report
- Content updates
- Dev time
Care Plan · Standard
Care Standard
$400 / month
Lite + 2 hours monthly content/dev time + monthly performance review + monthly call. The default for active Tampa sites.
- Everything in Care Lite
- 2 hours / month content + dev time
- Monthly performance review
- Monthly call with strategist
Care Plan · Pro
Care Pro
$800 / month
Standard + 6 hours dev time + conversion review + A/B test setup + priority response. For sites that are an active sales engine.
- Everything in Care Standard
- 6 hours / month dev time
- Conversion review
- A/B test setup
- Priority response (4-hour SLA)
05 · Start the audit · 5-day turnaround
Drop your URL. Get your numbers.
12–20 page audit PDF in 5 business days. $500 fixed, refundable against any build engagement within 90 days. Senior strategist on every audit.
Our Point of View
“Web design is math, not creativity. The pretty version is the version that converts — and we have the heatmaps to prove it.”
06 — FAQ
The questions we get most.
If your question isn’t here, the audit conversation is the right place to ask.
Is WordPress still the right answer in 2026?
Short version: yes. WordPress runs ~43% of all websites on the public internet, holds 60%+ of CMS market share, and has the deepest developer ecosystem on the planet. The block-editor (Gutenberg) era addressed the page-builder problem natively. Custom FSE block themes ship 30–60% faster than Elementor builds.
When we don’t recommend WordPress: DTC ecommerce under $500K (Shopify wins on TCO), single landing pages (Webflow / Framer wins), SaaS docs sites (specialized tools win), web apps with custom auth (Next.js / Rails win).
What’s a Care Plan and do I need one?
A Care Plan is a monthly retainer ($200–$800/mo depending on site complexity) that covers: WordPress core / plugin / theme updates, daily off-site backups, security monitoring, uptime monitoring, and monthly performance reports.
You need one if you don’t have an in-house developer who handles WordPress maintenance. WordPress sites left unmaintained get hacked, slow down, and eventually break — usually right when you can’t afford downtime.
You don’t need one if you have a developer on staff or contract who’s already doing this work. About 70% of our clients sign up.
Can I edit content myself after launch?
Yes. Custom FSE block themes use the standard WordPress block editor — same interface non-technical users already know. We document custom blocks. Content edits don’t require us.
What requires us: structural changes (new templates, new block patterns, code changes). Content stays in your hands.
What if my project doesn’t fit any of these tiers?
Most don’t fit perfectly. The tier numbers are scoping anchors, not menu items. The audit conversation maps your actual scope to the closest tier with documented adjustments.
Sub-floor (e.g., a single landing page rebuild) we refer out. Ceiling-plus enterprise we custom-scope. Within range, we’ll tell you exactly which tier you land in.
Do you write the copy or do I?
You provide copy by default. We can write it as an add-on. We’re very good at structural copy — section headers, hierarchy, CTA framing — but we don’t pretend to be your industry’s content expert.
Do you offer maintenance after launch?
30 days post-launch monitoring included with every build. After that, optional WordPress Care Plan runs $200–$800/mo for updates, security monitoring, backups, and monthly performance reports.
If you have an in-house developer, they can take over fully. The site is standard FSE WordPress — anyone competent can maintain it.
Three Ways to Start · No Sales Pitch
Ready to start the clock?
Pick whichever level of commitment fits. If we’re not a fit, we’ll refer you — no exceptions.
If we’re not a fit, we’ll refer you — no exceptions.