Answer · Ecommerce (WooCommerce)
Can You Build a B2B Wholesale Store?
The short answer
Yes. B2B WooCommerce stores with customer-group pricing tiers, gated login portals, net-30 payment terms, quote workflows, and PO upload are our Enterprise tier ($22K, 30-45 days). We’ve built six for Tampa Bay distributors in the last 24 months.
№ 01The longer answer
The standard B2B WooCommerce stack: WooCommerce + B2BKing or WooCommerce B2B for customer-group pricing + Wholesale Suite for tier management + YITH Request a Quote for quote workflows + WooCommerce Memberships for approval chains + Stripe or Authorize.net for ACH/net-30. Total extension cost: $400-$800/year in renewals.
What we typically build for a $5M-$20M distributor: 4-6 customer tiers (Tier 1 retail, Tier 2 wholesale 20% off, Tier 3 wholesale 30% off, Tier 4 distributor 40% off, plus net-30-approved overlay). Gated catalog (logged-out users see ‘login for pricing’). Multi-step B2B registration form with EIN + resale certificate upload. Sales-rep manual approval before account is provisioned at correct tier.
More complex workflows we’ve built: per-customer custom pricing (not just tier-based), volume-based auto-tier promotion (customer hits $25K lifetime, upgrades automatically), multi-stakeholder approval (buyer initiates, manager approves, AP processes), PO upload with ERP push to NetSuite or Acumatica.
Where WooCommerce starts to strain on B2B: 50,000+ SKUs with per-customer pricing rules, or real-time inventory across 10+ warehouses with sub-second sync. At those edges, the right answer is a headless WooCommerce + custom pricing service or a move to BigCommerce B2B Edition. For 80% of mid-market B2B in the $1M-$20M range, WooCommerce handles the load.
№ 02Can I have B2C and B2B on the same store?
Yes. Logged-out users see B2C catalog and pricing. Approved B2B users see wholesale catalog and tier pricing. Same WooCommerce instance, role-based UX. Avoids the two-site mistake.
№ 03Do you handle the resale certificate workflow?
Yes. Multi-step registration form captures EIN + resale certificate upload, routes to sales for approval, integrates with Avalara CertCapture for ongoing certificate management if scope warrants.
№ 04What payment methods work for B2B?
Stripe ACH (0.8% capped), Authorize.net ACH ($0.25-$0.75/transaction — cheaper for high-AOV), credit card (2.5%-2.9%), net-30 terms via WooCommerce Payments or pay-by-PO custom gateway.
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