Answer · Website Redesign
Do I Need a New Logo with a Redesign?
The short answer
Usually no. A logo refresh is a separate project and only worth doing if your logo is genuinely dated (designed pre-2018 with gradients, drop shadows, or skeuomorphic effects). Most logos can stay; the redesign refreshes the visual system around the logo.
№ 01The longer answer
The instinct to redo the logo during a redesign is common and usually wrong. Your logo has equity — customers recognize it, it’s on business cards, on email signatures, on every piece of marketing material. Changing it has costs (rebrand carries 6-12 months of recognition rebuild) that the redesign budget doesn’t cover.
When the logo SHOULD change: it’s genuinely dated (visible gradients, drop shadows, skeuomorphic effects, Comic Sans relatives, web-1.0 patterns); it’s never been professionally designed (Microsoft Word output); the company changed names or pivoted significantly. Those are real reasons; ‘I’m bored of it’ is not.
What the redesign does WITH your existing logo: it builds a visual system around the logo that makes the logo look intentional rather than like a relic. New typography, new color palette, new imagery style, new component library — all calibrated to make the existing logo work in the new context.
If you do want a new logo: it’s a separate engagement. Logo design runs $2K-$6K depending on scope (single logo vs full brand identity). We refer to specialist brand-identity studios or handle in-house at the higher tier. The redesign budget doesn’t cover logo redesign by default.
№ 02Can you redesign the website to make my old logo look better?
Yes, that’s often the goal. The visual system around the logo can make it feel current even when the mark itself is older. We do this on most redesigns where the logo stays.
№ 03What if my logo is in a weird file format?
Common problem. We’ll vectorize PNGs or JPEGs into SVG during the redesign so the logo renders crisply on retina displays. Vectorization is included; recreation from scratch is logo-redesign scope.
№ 04How do I know if my logo is dated?
If it has gradients, drop shadows, bevels, embossing, or photographic textures, it’s probably dated. If it’s flat-design but with thin geometric shapes, it’s probably fine. If it’s a wordmark in a clean sans-serif, it’s probably timeless.
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