Answer · Conversion Engineering

What’s a Good Bounce Rate?

2 min read329 words

WDCT Senior Strategist Web Design Company Tampa · Editorial

Updated May 16, 2026

14 days kickoff → live $3K–$15K+ scope-tiered WCAG 2.1 AA baseline

The short answer

Depends on page type. For B2B service businesses: 40-55% on homepages, 55-70% on service pages, 70-80% on blog posts. Mobile bounce typically runs 10-15% higher than desktop. A “good” bounce rate is one that matches the page’s job — not a universal number.

№ 01The longer answer

Bounce rate benchmarks vary wildly by page type. A homepage is a routing page (multi-step engagement expected); a long-form blog post is a destination page (single-step engagement is fine). Comparing them is meaningless.

B2B service business benchmarks: homepage 40-55%, service pages 55-70%, case study pages 50-65%, pricing page 35-55%, contact page 25-45%, blog posts 70-80%. Lower-bounce pages are typically those with clear next-step CTAs and short content.

Note that GA4 redefined “bounce rate” in 2023 to be the inverse of “engaged session rate.” An engaged session is 10+ seconds OR a conversion OR 2+ pageviews. A bounce is everything else. This is different from the old Universal Analytics definition and benchmarks shifted accordingly.

Mobile bounce is typically 10-15% higher than desktop due to: smaller screens (harder to scan), slower connections (page-load impatience), and mobile-specific tap-and-go behavior. Don’t panic about higher mobile bounce; it’s normal.

№ 02Why is my blog bounce 80% — is that bad?

Probably not. Blog readers come to read one article, read it, and leave satisfied. That’s a successful visit even though it bounces. The pattern that’s actually bad: high bounce on a service page or pricing page (where you want multi-step engagement).

№ 03How do I lower my homepage bounce rate?

Improve above-the-fold (specific headline, proof signal, clear CTA in first 700px), fix mobile speed (LCP under 2.5s), match the homepage to whatever your traffic sources promise. Most homepage-bounce problems are above-the-fold problems.

№ 04What about “exit rate” vs “bounce rate”?

Exit rate = % of users who leave from this page (regardless of whether they entered here). Bounce rate = % who entered and immediately left. Exit rate is useful for analyzing internal-page UX (e.g., pricing page exit rate); bounce rate is for entry pages.

Three Ways to Start · No Sales Pitch

Want this answered for your business?

$500 audit. 5-day delivery. Refundable on engagement.

01 · Just lookingSee the Conversion Engineering pageTiers, pricing, FAQ — in full.Open the service page 02 · RecommendedGet the $500 audit (refundable)12-20 page PDF on your specific site. Refundable against engagement.Start the audit 03 · In a hurryTalk now30-minute strategist call.(813) 555·0190