Answer · Website Redesign

What If I Only Want a Visual Refresh, Not a Full Redesign?

2 min read302 words

WDCT Senior Strategist Web Design Company Tampa · Editorial

Updated May 16, 2026

14 days kickoff → live $3K–$15K+ scope-tiered WCAG 2.1 AA baseline

The short answer

That’s our Refresh tier at $2,000. Same content, same IA, same URLs — restyled theme, updated photography, re-tuned CTAs, refreshed typography. 7-day turnaround. Best fit for sites under 3 years old that look dated but still function.

№ 01The longer answer

The Refresh tier ($2,000) is for sites that don’t need a structural redesign but need a visual reset. We keep your existing pages, content, and URLs intact. The theme gets a restyle — new color palette, new typography, refreshed component library, new hero treatments, modernized CTAs. 7-day turnaround.

What changes: visual design, photography, button styles, section layouts, hero patterns, typography. What stays: page count, IA, content body, URLs (no 301s needed), CMS, hosting, plugin stack. The site looks 2026 without a rebuild.

Best fit: sites under 3 years old whose IA still serves the buyer but whose visual design feels dated. Recent rebrands that left the site visually orphaned. Sites where Core Web Vitals are okay but the design references 2018 patterns. Refresh handles all three.

When Refresh ISN’T enough: if your IA has drifted (services restructured, customer changed), if your CWV is red, if your conversion rate is under 1.5%, if you’re migrating off Wix/Squarespace/Elementor — you need a Redesign ($6K) or Rebuild ($15K), not a Refresh.

№ 02Will the Refresh include conversion improvements?

Yes — CTAs get re-tuned, trust signals get added before each form, micro-conversion events get re-instrumented. Typical conversion lift from Refresh alone: 5-15%.

№ 03Can I upgrade from Refresh to full Redesign later?

Yes. Most Refresh clients who upgrade do so 12-18 months in when IA needs catch up to visual. Upgrade cost is $4K (the delta to Standard tier).

№ 04What if I want a Refresh but need to change a few pages too?

Hybrid scope: Refresh + 3-5 new pages = $2.5K-$3K. Common pattern. We’ll scope based on which pages need structural work vs visual.

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