Answer · Website Redesign

Can I Redesign Just the Homepage?

2 min read309 words

WDCT Senior Strategist Web Design Company Tampa · Editorial

Updated May 16, 2026

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The short answer

Yes, but it’s usually the wrong call. Homepage-only redesigns cost $1,500-$3,500 but rarely move the needle because the homepage is 20-30% of conversion variance — the rest lives on service pages, pricing, case studies. We recommend Refresh tier ($2K) for whole-site visual updates instead.

№ 01The longer answer

Homepage-only redesigns sound efficient: smallest scope, lowest cost, fastest turnaround. The math is misleading. Homepage typically drives 15-25% of total conversions; service pages drive 40-50%; case studies and pricing drive the rest. Redesigning just the homepage redesigns just the smallest conversion surface.

Pricing: $1,500-$3,500 for homepage-only depending on complexity. 5-7 day turnaround. We do these but flag the trade-off explicitly — the conversion lift you’re hoping for usually requires touching the service pages and pricing surface, not just the homepage.

The better alternative: Refresh tier ($2K) covers the homepage + service pages + key landing pages with the same restyle pass. Same dollar order, broader coverage. 7-day turnaround. This is what we usually recommend when prospects ask about homepage-only.

When homepage-only IS the right call: the rest of the site was just rebuilt in the last 12 months and is fine; the homepage is genuinely the only embarrassing page; budget is firmly capped at $2K and Refresh tier isn’t available. In those cases, homepage-only is fine.

№ 02How long does a homepage-only redesign take?

5-7 days end-to-end. Day 1-2: design comps. Day 3-4: feedback + revisions. Day 5-6: build + QA. Day 7: launch.

№ 03Will the homepage match the rest of the site?

If the rest of the site stays unchanged, the new homepage will stick out visually. That can be intentional (you’re telegraphing ‘this is changing’) or a problem (visual inconsistency). Discuss before committing.

№ 04Can I add a few pages to the homepage redesign?

Yes — we can scope a hybrid: homepage + 3-5 priority pages. Pricing lands at $3K-$5K. Often the right answer for mid-market with budget constraints.

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