Answer · SEO Services
How Often Should I Publish Blog Content?
The short answer
For mid-market B2B, publish 2-4 substantive pieces per month (1,500-2,500 words each) rather than 12 thin posts. Quality and topical depth beat frequency. A site shipping 3 strong pieces monthly outranks one shipping 15 thin ones at the 6-12 month mark.
№ 01The longer answer
Google’s helpful content update (December 2022, reinforced 2024) explicitly demoted thin, high-frequency content. The old SEO advice (‘publish daily’) stopped working. The current pattern that wins: depth over frequency, originality over restating competitor content.
Realistic mid-market B2B cadence: 2-4 pieces per month, each 1,500-2,500 words, each targeting a specific keyword cluster (one pillar plus periodic spokes), each genuinely useful to a reader (not summarizing what 50 competitors already wrote).
What kills frequency strategies: AI-generated thin content (demoted), competitor restatements (no differentiation, no rank), keyword-stuffed long-tail pages with no original insight (helpful content update target).
What works: original data (run a survey of your customers, publish results), expert POV (your founder’s contrarian take on an industry topic), case studies with real numbers, deep how-to guides on niche topics in your space. 2-4 of those per month builds topical authority faster than 30 thin posts.
№ 02Should I update old content instead of writing new?
Both. The 80/20 split: 80% of content effort on new pieces during the first 12 months of a site’s life, 20% on updates. After 12 months, shift to 60/40 new vs update. Old high-performing posts often need a refresh annually to maintain ranking.
№ 03What if I can only write 1 post per month?
Make it exceptional. One 3,000-word original data piece per month outperforms four 800-word generic posts. Don’t ship to a frequency just to ship; ship when you have something worth saying.
№ 04Does Google care about freshness?
For some query types, yes. ‘Best [product] 2026’ rewards recent content. Evergreen topics (‘what is local SEO’) reward depth more than recency. Match freshness signals to query intent.
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