Answer · SEO Services
What’s On-Page SEO?
The short answer
On-page SEO is the practice of optimizing individual pages to rank for specific queries — the title tag, H1, meta description, URL slug, header structure, internal links, image alt text, schema markup, and content quality. It’s the work that turns a written page into a rankable page.
№ 01The longer answer
On-page elements that matter: meta title (the SERP click target, 50-60 characters with primary keyword), meta description (the SERP click pitch, 140-160 characters, not a ranking factor but influences CTR), H1 (one per page, contains the primary keyword), URL slug (short, hyphenated, keyword-included), internal links (link to and from related pages on your site).
Content quality: depth (word count appropriate to query — informational queries often need 1,500-3,000 words, transactional often need 600-1,200), originality (don’t restate what every competitor wrote), expertise (cite specific data, named tools, concrete examples), readability (short sentences, scannable structure, headers every 200-300 words).
Image optimization: descriptive alt text (literal description of what’s in the image, not keyword-stuffed), WebP or AVIF format (40-70% smaller than JPEG), proper width/height attributes (prevents CLS), lazy loading for below-the-fold images.
Schema markup: structured data that earns enhanced SERP listings. Article schema for blog posts. Service schema for service pages. FAQPage for FAQ content. BreadcrumbList everywhere. Schema is on-page SEO at the metadata layer.
№ 02Does keyword density still matter?
No, not in the 2014 sense (X% of words should be the target keyword). Modern Google reads semantic meaning, not keyword frequency. Use the primary keyword naturally in the H1, first paragraph, and one or two body sections. Don’t count percentages.
№ 03How important is the meta description?
Not a ranking factor since 2009. But it’s the SERP click pitch — a well-written description increases CTR, which is a ranking factor. Write meta descriptions like ad copy: lead with the answer, end with a benefit.
№ 04Should I use AI to write content?
AI as a drafting tool is fine. AI as the entire pipeline is failing — the 2024 Google updates demoted AI-generated thin content by 30-50%. Human editing for accuracy, originality, and brand voice is required.
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