Answer · Custom Web Design

Do You Do Custom Illustration?

1 min read268 words

WDCT Senior Strategist Web Design Company Tampa · Editorial

Updated May 16, 2026

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The short answer

Yes, but selectively. Custom illustration is an add-on ($800-$3,500 depending on scope), reserved for brands with strong illustration potential. We don’t default to illustration; most mid-market B2B sites convert better with real photography.

№ 01The longer answer

Custom illustration works for some brands and not for others. SaaS products with abstract concepts (data visualization, workflow optimization, networking), consumer-facing apps, and editorial sites benefit. Law firms, financial advisors, specialty manufacturers, and most professional services do NOT benefit — illustration in those categories signals ‘we couldn’t get real photos.’

The styles we support: editorial line illustration (newspaper / editorial vibe), isometric technical illustration (SaaS workflow diagrams), geometric abstract (Linear / Vercel-style brand graphics), and hand-illustrated character work (more niche use cases).

What we DON’T do: round-headed flat-character Mailchimp-style illustration. The pattern is saturated and dates immediately. If your reference is ‘we want it to look like Notion’s 2022 marketing,’ we’ll push back — that style is now visually aging.

Scoping: 4-6 illustrations at $200-$400 each for spot illustration. 8-15 illustrations at $150-$300 each for a full set. Full illustration system (style guide + initial set + creation of additional pieces): $3,500-$8,000.

№ 02Can you match a specific illustrator’s style?

Sometimes. We can match general styles (editorial line art, isometric tech, geometric abstract). We can’t legally replicate a specific named illustrator’s work.

№ 03Do you have illustrators in-house?

We work with a small network of contract illustrators we’ve used repeatedly. Lead time: 1-2 weeks for spot illustration, 3-4 weeks for full systems.

№ 04Is icon design separate from illustration?

Yes. Icon design is included in custom builds (we ship custom icons at Standard+ tier, using brand-aligned glyph styles). Full illustration is the add-on.

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