06 · Audit · 5-Day Turnaround

See what’s bleeding leads.

$500 fixed price. 5-day turnaround. 12–20 page written report. Refundable in full against any build engagement within 90 days. Senior strategist on every audit — no offshore.

$500 fixed 5 days delivery Refundable on engagement
Web Design $500 Fixed Tampa Conversion Engineering 5-Day Delivery WordPress Built in 14 Days Receipts > Rhetoric

02 — The Problem

You need SEO Audit because off-the-shelf isn’t cutting it.

You’re paying an agency for SEO with zero diagnostic clarity.

$2K/mo retainer. No baseline assessment. No before/after metric. They send a ‘monthly report’ that’s actually a screenshot of GSC.

You inherited a site you didn’t build and can’t assess.

New role. Previous person owned the website. You don’t know what’s broken, what’s working, or where the conversion leaks are.

Your agency proposal says ‘we’ll improve your SEO.’

What does that mean? What will they actually change? What’s the expected lift? No baseline = no accountability.

You suspect your developer cut corners.

Sites load slow. Pages are missing schema. Internal links don’t make sense. You need a second opinion that isn’t trying to sell you a rebuild.

Built on · measured by · integrated with

WordPress WooCommerce Next.js GA4 HubSpot Search Console

03 — What’s Included

Everything in every SEO Audit engagement.

No à la carte upcharges. No “we’ll handle that in phase two.” Real pricing, real scope.

Custom WordPress theme No templates. No page builders. Information architecture designed around customer journey.
Custom copy + visual identity Written for your customer, not your About page. Type, color, imagery, voice consistent across every page.
Technical foundation URL structure, schema markup, internal linking, page speed, SSL, plugin essentials. Built in, not bolted on.
Mobile responsive + WCAG 2.1 AA Contrast tested. Keyboard navigable. Screen-reader semantic. ADA-defensible from day one.
On-page SEO baked in Title tags, meta descriptions, header structure, schema (LocalBusiness, Service, FAQPage, BreadcrumbList), GA4 + Search Console setup, Google Business Profile alignment.
Up to two revision rounds per stage Per discovery / IA / design / build. No mid-project surprises. Locked-scope sprint.
Full technical SEO crawl Every URL crawled. Crawl errors, indexation gaps, canonical issues, broken redirects, render-blocking resources.
Top-3 competitor analysis Who outranks you and why. Their schema coverage, content depth, backlink profile. Specific gaps you can close.
Intent-mapped content audit Where your buyer is in their journey vs. where your pages serve them. Pages Google is actively demoting, pages that aren’t ranking for what they should.
Local SEO signal review Google Business Profile audit. NAP consistency across 50+ directories. Review patterns. Local-pack visibility per service keyword.
Core Web Vitals diagnosis LCP / INP / CLS per template. Render-blocking resources. Image optimization gaps. Mobile vs desktop disparity.
Schema markup gap analysis Missing schemas flagged. Existing schemas validated. Rich-snippet eligibility per page type.
Cannibalization map Pages competing with each other for the same keywords. Consolidation recommendations.
Prioritized fix list (top 10) + 30-day fix roadmap Top 10 fixes ranked by impact / effort. Quick wins highlighted. Longer-term recommendations noted. Estimated lift per fix where measurable.
15-minute walkthrough call Senior strategist walks you through the report. Questions answered live. Recording shared.
14-day delivery, locked scope Kickoff to live in two sprints. Deposit refunded if we miss the date. No mid-project rabbit holes.
30 days post-launch support Bug fixes, small tweaks, performance monitoring, analytics check-ins. No retainer required.

14 days. Locked scope.

From kickoff to live site in two sprints. No mid-project additions. Demos at mid-sprint and end of each sprint. Deposit refunded if we miss the date.

01

Days 1–3 — Audit + Architecture

Brand brief session. Heatmap your current site. Lock the sitemap, copy outline, and design direction. End of Day 3: signed scope, no surprises.

02

Days 4–7 — Design

High-fidelity homepage + inner templates in Figma. Demo end of Day 7. Two revision rounds inside the sprint.

03

Days 8–11 — Build

Custom block theme + theme.json + templates. Schema, Core Web Vitals, accessibility wired in from Day 1. Demo end of Day 11.

04

Days 12–14 — Launch + QA

SEO migration, redirects, a11y audit, performance pass, GSC + GA4 setup. Site goes live Day 14. Post-launch monitoring for 30 days included.

04 — Pricing

Real pricing. On the page.

No quote-form theater. No “depends on scope.” Pick the tier that fits. We’ll tell you if you’re underscoping.

05 · Start the audit · 5-day turnaround

Drop your URL. Get your numbers.

12–20 page audit PDF in 5 business days. $500 fixed, refundable against any build engagement within 90 days. Senior strategist on every audit.

Step 1 of 2

What’s your URL?

Just the homepage. We’ll figure out the rest.

Where do we send the report?

12–20 page PDF in 5 business days. No sales follow-up unless you ask for one.

Got it. Audit incoming.

Your 12–20 page PDF lands in your inbox within 5 business days. If you have a strict deadline, call (813) 555·0190.

Our Point of View

“Web design is math, not creativity. The pretty version is the version that converts — and we have the heatmaps to prove it.”

06 — FAQ

The questions we get most.

If your question isn’t here, the audit conversation is the right place to ask.

Why pay $500 when free tools exist?

Free tools (Ahrefs Site Audit, Screaming Frog, Lighthouse, PageSpeed Insights) output a list of 200+ ‘problems’ with no prioritization. They can’t tell you which 5 fixes will actually move rankings and which 195 don’t matter for your business.

Our $500 buys you the judgment layer: a senior human reading those reports + Tampa market knowledge + your specific competitive landscape. The output is a prioritized 30-day roadmap, not a CSV.

What if you find nothing wrong?

It happens — about 3 audits out of every 12 months come back ‘all clear.’ The report still has value: it serves as a documented baseline for future evaluation, and you walk away knowing your site is in the rare ‘no major issues’ category.

If you genuinely feel the report didn’t surface enough value to justify $500, email us within 14 days of delivery and we refund. No questions.

Can my existing developer implement the fixes?

Yes. Every recommendation includes technical specifics — schema templates, redirect rules, image dimensions, code snippets. Your developer reads the report and ships the fixes. We’re not gatekeeping the work.

How does the refund-against-build actually work?

If we end up working together on a build engagement or retainer above $3K within 90 days of audit delivery, the $500 audit fee is credited in full against your first invoice. Effectively the audit becomes free.

What if my project doesn’t fit any of these tiers?

Most don’t fit perfectly. The tier numbers are scoping anchors, not menu items. The audit conversation maps your actual scope to the closest tier with documented adjustments.

Sub-floor (e.g., a single landing page rebuild) we refer out. Ceiling-plus enterprise we custom-scope. Within range, we’ll tell you exactly which tier you land in.

Do you write the copy or do I?

You provide copy by default. We can write it as an add-on. We’re very good at structural copy — section headers, hierarchy, CTA framing — but we don’t pretend to be your industry’s content expert.

Do you offer maintenance after launch?

30 days post-launch monitoring included with every build. After that, optional WordPress Care Plan runs $200–$800/mo for updates, security monitoring, backups, and monthly performance reports.

If you have an in-house developer, they can take over fully. The site is standard FSE WordPress — anyone competent can maintain it.