Case Studies · Receipts > Rhetoric
Work.
The shipped record. Anonymous-by-default to protect client revenue numbers; named when the client consents. Every case opens with the metric, not the screenshot.
№ 01Tampa B2B SaaS — $4.2M ARR firm, hospitality vertical
The brief: 5-year-old Squarespace site. Two demos per week from organic. Founder convinced the site was killing pipeline.
What we shipped: Custom WordPress at our Standard tier ($5K). 32 pages including service × neighborhood combos. HubSpot CRM integration. GA4 event spec.
Result (90 days post-launch): Demos from organic up 247%. MQLs up 91%. Page speed 4.8s → 1.2s. Local pack ranking shifted from page 2 to position #2 for primary commercial term.
№ 02Plant City manufacturer — specialty industrial parts, $11M revenue
The brief: 200+ SKU catalog on an outdated Elementor site. Distributors complained the spec PDFs were hard to find. Engineering buyers bouncing from product pages.
What we shipped: Authority-tier WooCommerce build ($18K). Spec-first product pages, downloadable CAD + PDF, distributor login portal, NetSuite ERP sync.
Result (6 months post-launch): Online RFQs up 312%. Average order value up 47% (better wholesale tier targeting). Dealer-portal logins from 0 to 240/month.
№ 03Westshore professional services firm — financial advisory, $8M revenue
The brief: Aging brochure site. Compliance-restricted on testimonials. Senior partner skeptical of “redesign math.”
What we shipped: Standard-tier WordPress ($6K). Practitioner-led architecture (lead with bios). Compliant proof patterns (recognition + representative engagements, no testimonials). Multi-step consultation form with stage-2 disclosure.
Result (4 months post-launch): Consultation requests up 88%. Lead quality (per partner) up dramatically — “we’re getting the inbound we used to get from referrals.” Bounce rate down 14 percentage points.
№ 04South Tampa law firm — personal injury, multi-attorney
The brief: Old WordPress site with 8 plugins fighting each other. Florida Bar compliance restrictions on testimonials. Mobile experience broken.
What we shipped: Standard-tier rebuild ($7K with photography). Practice-area architecture by injury type. Case-results-with-disclaimer pattern. Mobile-first redesign with sticky call CTA.
Result (6 months post-launch): Click-to-call from mobile up 184%. Form submissions from organic up 67%. Mobile traffic share grew from 34% to 51% (acquired audience that previously bounced).
Three Ways to Start · No Sales Pitch