03 · Search · Hillsborough County

SEO that compounds, not bills.

$500 refundable audit. Retainers $500–$2,500/mo. Local + technical + on-page + links. SEO engineered into the website during the build — not bolted on afterward by a vendor who treats your site as a billing line item.

$500 audit, refundable on build $500–$2.5K/mo retainer range 3–6 mo local-pack movement typical
Web Design $500 Audit Tampa Conversion Engineering No Rank Guarantees WordPress Built in 14 Days Receipts > Rhetoric

02 — The Problem

You need SEO Services because off-the-shelf isn’t cutting it.

You’ve been burned by an SEO contract before.

Two posts a month for $2K/mo. No technical fixes. No backlink work. No schema. Traffic line is flat. Pipeline is flatter. The reports were screenshots of GSC.

Your competitors outrank you with worse content.

Their on-page is better. Their schema is comprehensive. Their backlink profile is denser. Content alone doesn’t move the needle anymore — and you have evidence.

Your agency bundles SEO with everything else.

Web design + SEO + PPC + email + social, $5K/mo all-in. Each service gets 1 hour of attention. SEO suffers most because results take longest to surface and easiest to fake.

Google’s algorithm changes terrify you.

March 2024 core update tanked your traffic. Your agency had no response. They blamed ‘the algorithm.’ But your competitors recovered in 30 days.

Built on · measured by · integrated with

WordPress WooCommerce Next.js GA4 HubSpot Search Console

03 — What’s Included

Everything in every SEO Services engagement.

No à la carte upcharges. No “we’ll handle that in phase two.” Real pricing, real scope.

Custom WordPress theme No templates. No page builders. Information architecture designed around customer journey.
Custom copy + visual identity Written for your customer, not your About page. Type, color, imagery, voice consistent across every page.
Technical foundation URL structure, schema markup, internal linking, page speed, SSL, plugin essentials. Built in, not bolted on.
Mobile responsive + WCAG 2.1 AA Contrast tested. Keyboard navigable. Screen-reader semantic. ADA-defensible from day one.
On-page SEO baked in Title tags, meta descriptions, header structure, schema (LocalBusiness, Service, FAQPage, BreadcrumbList), GA4 + Search Console setup, Google Business Profile alignment.
Up to two revision rounds per stage Per discovery / IA / design / build. No mid-project surprises. Locked-scope sprint.
Foundational SEO baked into every build Technical foundation — schema, sitemap, robots, Core Web Vitals tuning. Page-level on-page for every page. GBP audit. GA4 + Search Console + Bing setup. No separate cost.
Local SEO — GBP + citations + reviews Google Business Profile optimization. 50+ local citation cleanup. NAP consistency. Review acquisition + response systems. Neighborhood-level keyword targeting.
Technical SEO — Core Web Vitals + indexation LCP / INP / CLS diagnostics. Crawlability + indexation gaps. HTTPS, security headers, structured data validation. Mobile usability fixes.
Off-page — earned links, not paid Manual outreach. Local partnerships. PR placements. Broken-link reclamation. Strategic guest content. We don’t buy links.
14-day delivery, locked scope Kickoff to live in two sprints. Deposit refunded if we miss the date. No mid-project rabbit holes.
30 days post-launch support Bug fixes, small tweaks, performance monitoring, analytics check-ins. No retainer required.

14 days. Locked scope.

From kickoff to live site in two sprints. No mid-project additions. Demos at mid-sprint and end of each sprint. Deposit refunded if we miss the date.

01

Days 1–3 — Audit + Architecture

Brand brief session. Heatmap your current site. Lock the sitemap, copy outline, and design direction. End of Day 3: signed scope, no surprises.

02

Days 4–7 — Design

High-fidelity homepage + inner templates in Figma. Demo end of Day 7. Two revision rounds inside the sprint.

03

Days 8–11 — Build

Custom block theme + theme.json + templates. Schema, Core Web Vitals, accessibility wired in from Day 1. Demo end of Day 11.

04

Days 12–14 — Launch + QA

SEO migration, redirects, a11y audit, performance pass, GSC + GA4 setup. Site goes live Day 14. Post-launch monitoring for 30 days included.

04 — Pricing

Real pricing. On the page.

No quote-form theater. No “depends on scope.” Pick the tier that fits. We’ll tell you if you’re underscoping.

Tier 01 · Local Starter

Local Starter

$500 / month

For Hillsborough County local businesses establishing Google Business Profile presence and local citations.

  • GBP monitoring + management
  • Light content (1 page / mo)
  • Monthly local-pack ranking report
  • NAP citation hygiene
  • Technical SEO
  • Backlink campaigns

Tier 03 · Competitive

Competitive SEO

$2K–$2.5K / month

Competitive verticals (legal, medical, ecommerce, multi-location). Heavier content + active link building + conversion optimization.

  • Everything in Growth
  • 4–6 pages of content / month
  • Active backlink outreach (3–5 placements / mo)
  • Conversion rate optimization
  • Quarterly competitor gap analysis
  • Weekly reporting

05 · Start the audit · 5-day turnaround

Drop your URL. Get your numbers.

12–20 page audit PDF in 5 business days. $500 fixed, refundable against any build engagement within 90 days. Senior strategist on every audit.

Step 1 of 2

What’s your URL?

Just the homepage. We’ll figure out the rest.

Where do we send the report?

12–20 page PDF in 5 business days. No sales follow-up unless you ask for one.

Got it. Audit incoming.

Your 12–20 page PDF lands in your inbox within 5 business days. If you have a strict deadline, call (813) 555·0190.

Our Point of View

“Web design is math, not creativity. The pretty version is the version that converts — and we have the heatmaps to prove it.”

06 — FAQ

The questions we get most.

If your question isn’t here, the audit conversation is the right place to ask.

Why is the $500 audit refundable?

Because we don’t want money out of your pocket if we’re not the right fit. The $500 covers our time auditing your site (~6 hours of senior strategist work). If you engage us on a build or retainer within 90 days, we credit the $500 against your first invoice.

If you don’t engage, you keep the audit PDF and use it however you want — including hiring someone else to execute. Most agencies charge $2K–$5K for the same scope. We do it for $500 because the audit is how we earn the engagement.

Why don’t you guarantee rankings?

Because nobody can. Google’s algorithm is a black box that re-ranks every page on every query. Any provider guaranteeing rankings is either (a) targeting keywords nobody searches, (b) about to use tactics that will get you penalized, or (c) lying.

What we DO guarantee: technical fixes shipped, content delivered, links earned. Outputs over outcomes — because outputs are what we control.

How long until I see results?

Local SEO + technical fixes: 30–60 days for measurable movement.

Content + backlink work: 90–180 days for ranking shifts.

Compounding traffic asset: 12–18 months. Any agency promising results in 30 days for organic search is lying. Google indexes, evaluates, and ranks over weeks — not days.

What if my project doesn’t fit any of these tiers?

Most don’t fit perfectly. The tier numbers are scoping anchors, not menu items. The audit conversation maps your actual scope to the closest tier with documented adjustments.

Sub-floor (e.g., a single landing page rebuild) we refer out. Ceiling-plus enterprise we custom-scope. Within range, we’ll tell you exactly which tier you land in.

Do you write the copy or do I?

You provide copy by default. We can write it as an add-on. We’re very good at structural copy — section headers, hierarchy, CTA framing — but we don’t pretend to be your industry’s content expert.

Do you offer maintenance after launch?

30 days post-launch monitoring included with every build. After that, optional WordPress Care Plan runs $200–$800/mo for updates, security monitoring, backups, and monthly performance reports.

If you have an in-house developer, they can take over fully. The site is standard FSE WordPress — anyone competent can maintain it.