Conversion Engineering, not CRO theater.
$500 audits. $3.5K sprints. $2.5K/mo retainers. We don’t sell ‘best practices.’ We deploy heatmaps, run A/B tests with real sample sizes, and report on pipeline attribution — not impressions.
02 — The Problem
You need Conversion Engineering because off-the-shelf isn’t cutting it.
Traffic without pipeline.
GA4 shows 8,000 monthly users. Sales says ‘where are the leads?’ You don’t know which page they bounce on, which form they abandon, or which CTA they skip.
Last CRO agency sold ‘best practices.’
They changed your CTA color. Ran a ‘test’ with 47 visitors. Declared victory. You paid $4,000/month for 6 months and your conversion rate didn’t move.
No event tracking, no signal.
GA4 was set up with the default template. No custom events. No funnel. You’re flying blind on what your site actually does post-visit.
You don’t have A/B-test traffic.
Below 30K monthly sessions, classic A/B testing math breaks. You need a different conversion playbook — one most CRO agencies refuse to admit exists.
Built on · measured by · integrated with
03 — What’s Included
Everything in every Conversion Engineering engagement.
No à la carte upcharges. No “we’ll handle that in phase two.” Real pricing, real scope.
14 days. Locked scope.
From kickoff to live site in two sprints. No mid-project additions. Demos at mid-sprint and end of each sprint. Deposit refunded if we miss the date.
Days 1–3 — Audit + Architecture
Brand brief session. Heatmap your current site. Lock the sitemap, copy outline, and design direction. End of Day 3: signed scope, no surprises.
Days 4–7 — Design
High-fidelity homepage + inner templates in Figma. Demo end of Day 7. Two revision rounds inside the sprint.
Days 8–11 — Build
Custom block theme + theme.json + templates. Schema, Core Web Vitals, accessibility wired in from Day 1. Demo end of Day 11.
Days 12–14 — Launch + QA
SEO migration, redirects, a11y audit, performance pass, GSC + GA4 setup. Site goes live Day 14. Post-launch monitoring for 30 days included.
04 — Pricing
Real pricing. On the page.
No quote-form theater. No “depends on scope.” Pick the tier that fits. We’ll tell you if you’re underscoping.
Tier 01 · Diagnostic
Conversion Audit
$500 single
12–20 page PDF of your site’s conversion gaps. Heatmap setup, GA4 event spec, funnel + form analysis. The starting move for every engagement.
- Site-wide heatmap setup (Microsoft Clarity)
- GA4 event spec + Tag Manager config
- Funnel + form abandonment analysis
- Anti-pattern catalog (the 11 things hurting you)
- Prioritized recommendations with effort estimate
- Implementation (that’s Tier 02)
- Ongoing optimization (that’s Tier 03)
Tier 02 · Implementation
CRO Sprint
$3,500 project
14-day sprint to implement the top 5 audit recommendations. Above-fold rebuild, form rework, CTA + mobile sticky patterns. Pre/post delta in writing.
- Above-fold rebuild (H1, sub, CTA, trust row)
- Form conversion patches (multi-step, friction reduction)
- Mobile sticky CTA + click-to-call wiring
- GA4 event tracking deployed end-to-end
- Pre/post conversion delta report
- 30-day post-deploy monitoring
- Full site redesign (that’s Custom Web Design)
- Ongoing A/B testing
Tier 03 · Retainer
CRO Partner
$2,500 month
Monthly conversion engineering retainer. A/B test design + execution when traffic supports it, qualitative methods when it doesn’t. Monthly reporting on pipeline attribution.
- 1 designed + deployed test / month (A/B if traffic supports, sequential or pre/post if not)
- Monthly heatmap + session-replay review
- GA4 event optimization
- Monthly report: conversion delta + attribution, not vanity metrics
- Quarterly strategy review
- Paid ads spend
- Email marketing campaigns
- Content production
05 · Start the audit · 5-day turnaround
Drop your URL. Get your numbers.
12–20 page audit PDF in 5 business days. $500 fixed, refundable against any build engagement within 90 days. Senior strategist on every audit.
Our Point of View
“Web design is math, not creativity. The pretty version is the version that converts — and we have the heatmaps to prove it.”
06 — FAQ
The questions we get most.
If your question isn’t here, the audit conversation is the right place to ask.
Do you run A/B tests on every engagement?
No. Below 30K monthly sessions, classic A/B testing math breaks down — you’ll either run tests forever waiting for significance, or call wins on noise. We’ll tell you honestly when your traffic supports A/B testing and when it doesn’t.
When traffic is below the threshold we use: sequential testing (faster), qualitative research (session replays, user interviews), or simple before/after with longer windows. All produce real insight; none pretend you have more statistical power than you do.
What does ‘pipeline attribution’ actually mean?
It means we tie website behavior to closed-won revenue, not just to form submissions. Standard scope: GA4 custom events wired to your CRM (HubSpot, Salesforce, Pipedrive), enrichment to attribute form fills to deals, and monthly reporting that says ‘this page drove $X in closed pipeline’ — not ‘this page had a 4.2% conversion rate.’
For this to work you need a CRM with deal-stage tracking and a definition of ‘qualified.’ We help you set that up if you don’t have it.
Why not just hire a CRO agency?
Most CRO agencies sell retainers regardless of whether you have the traffic to test. They run tests on samples too small to be significant and call wins on noise. We turn down retainer engagements when the math doesn’t support them.
If you genuinely have 100K+ monthly sessions on a page that converts and the math works for ongoing A/B testing, hire a CRO agency. Below that, you want what we do: an audit + a sprint + honest reporting.
Can you work alongside our existing web developer?
Yes. The Tier 02 sprint and Tier 03 retainer are designed to drop into existing teams. We document every change. We don’t gatekeep credentials or hold the codebase hostage. Your dev team can take over fully at any point.
If you don’t have a dev team, we can be that team. The Custom Web Design service handles the full build; this service handles ongoing optimization.
What if my project doesn’t fit any of these tiers?
Most don’t fit perfectly. The tier numbers are scoping anchors, not menu items. The audit conversation maps your actual scope to the closest tier with documented adjustments.
Sub-floor (e.g., a single landing page rebuild) we refer out. Ceiling-plus enterprise we custom-scope. Within range, we’ll tell you exactly which tier you land in.
Do you write the copy or do I?
You provide copy by default. We can write it as an add-on. We’re very good at structural copy — section headers, hierarchy, CTA framing — but we don’t pretend to be your industry’s content expert.
Do you offer maintenance after launch?
30 days post-launch monitoring included with every build. After that, optional WordPress Care Plan runs $200–$800/mo for updates, security monitoring, backups, and monthly performance reports.
If you have an in-house developer, they can take over fully. The site is standard FSE WordPress — anyone competent can maintain it.
Three Ways to Start · No Sales Pitch
Ready to start the clock?
Pick whichever level of commitment fits. If we’re not a fit, we’ll refer you — no exceptions.
If we’re not a fit, we’ll refer you — no exceptions.